• Indianapolis, IN, USA
  • Sep 05, 2017

Job Description

Job Description

Position Summary

The Ecommerce Specialist's primary function is to develop, implement, track and optimize AMA's and AGRISTOREUSA's content strategy and digital marketing campaigns across all digital channels. The Ecommerce Specialist must be fluent in state of the art digital marketing and ecommerce strategies and tactics. The candidate will be proficient in creating and executing integrated plans that drive business results. The objective for AGRISTOREUSA's is to generate online sales while for AMA USA INC is to generate OEM and Aftermarket leads.

Prime Responsibilities:

Activities include but not limited to:

Create and maintain compelling and engaging content to educate prospective customers, generate leads and sales, and increase customer loyalty for both AGRISTOREUSA and AMA USA INC

Populate and manage AGRISTOREUSA online store utilizing Shopify platform

Create landing pages to maximize SEO for AGRISTOREUSA and optimize user experience

Design, build and maintain social media presence

Measure and report performance of all digital marketing campaigns vs goals (ROI and KPIs)

Brainstorm new and creative growth strategies for AGRISTOREUSA including identifying new product lines, competitive analysis

Using a high level of creativity, post useful and appealing content on AGRISTOREUSA and AMA's blogs

Other duties and responsibilities as assigned.

Required Qualifications:

Thorough understanding of inbound & outbound email marketing, organic and paid search engine marketing, social media marketing, content marketing, website strategy, customer relationship management, webcasts/webinars

Experience in setting up and optimizing Google Adwords campaigns

Experience in optimizing landing pages and user funnels

Solid knowledge of website analytics tools (e.g., Google Analytics)

Demonstrated strong verbal and written skills

Strong analytical skills and data driven thinking

Proven ability to manage multiple concurrent tasks and projects

Demonstrated strong problem solving skills and superior attention to detail.

Candidates for this position must be highly motivated, tenacious, self starters and with the ability to work independently by being self motivated

Broad business acumen, ability to plan and execute on plans

High level of professionalism and integrity

Collaborative work style, one that solicits ideas and shares information to develop creative solutions and winning strategies across the AMA organization.

Resourcefulness and creativity, with excellent time management and organizational skills.

Preferred Qualifications

Degree in related field; IT, Business, Marketing, and technical experience highly preferred.

Proficiency with Shopify's ecommerce platform highly preferred.

Understanding of ad serving tools

Working knowledge of WordPress

Working knowledge of HTML, CSS, and JavaScript development and constraints

Experience with A/B and multivariate experiments

Experience in the Agricultural, Construction, Material Handling vehicles industries, both OEM and aftermarket

Fluency in Italian a plus

Compensation commensuare to qualifications

Company Description

AMA USA INC is a subsidiary of the AMA Group. Since 1967 it has provided component solutions for the agricultural, industrial, and off-highway markets. The AMA Group currently has 16 production plants and a presence in over 90 different countries, with AMA USA serving the North American region. AMA works with OEMs to design and manufacture the parts they need, with superior quality and competitive pricing. AMA also produces and distributes replacement components and systems for the after-market industry. The AMA comprehensive product portfolio includes: operator seats, steering columns and steering wheels, dash board instruments, tillage and mowing parts, PTO drivelines, hydraulic cylinders and more.
To learn more, visit our corporate website at
Associated topics: chief program officer, cpo, manage, manager, management, monitor, product manager, project manager, relationship manager, task